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... in budgets allocated to content marketing as both B2B & B2C companies that have planned to run custom content marketing campaigns expect to generate ...
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STORY; 14. 14 Purpose& Goals Audience Story Process Measurement Purpose& Goals Audience Story Process MeasurementPROCESS: CONTENT MARKETING ...
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You need to understand your purpose. Once you understand what content ...
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The Content Marketing Awards received over 1000 entries and in our final category, we were up against the likes of such mighty brands as Salesforce and ...
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Content marketing campaigns can often make or break a site. To know exactly how your
A fleshed out content marketing strategy is an important part of every campaign. Before you begin writing, filming, recording, or otherwise creating quality ...
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During Mary's 30-years of experience in marketing strategy and creative management, she has created award winning, results-producing campaigns and has ...
Email is still one of the best channels for driving marketing ROI and there is no surprise that marketers around the world keep sending billions of emails ...
2. Understand your audience
In December 2016, the Content Marketing Institute released the results of a study showing how and why B2B marketers were developing their content marketing ...
A good content marketing strategy should, therefore, be one of your main priorities upon launching a digital marketing campaign.
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Content is a critical cornerstone of any digital marketing campaign. Without content, a website cannot create the primary components it needs to grow its ...
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Content Strategy- This makes for the most basic yet important part of your content marketing strategy. This is your opportunity to make a strategy that ...
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Content marketing has become an incredibly popular strategy for small businesses — and for good reason. But creating great content isn't enough.
How To Create a Content Marketing Plan using PowerPoint Templates In the last year the changes ...
Email & educational content are top 2 ways #B2B content marketers nurture their audience via @cmicontent. Click To Tweet
Every app is dreading the day that Facebook becomes too expensive, or when Google makes one of their products obsolete.
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Essentially, content marketing is about providing valuable information or content on your website targeted at current and potential customers with the goals ...
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Thinking about launching a new content marketing campaign? That's great! Content marketing is a great way to boost your website's inbound traffic and brand ...
Google has stated that 'content' is among its top three ranking factors, but what makes content 'good' from an SEO perspective? Columnist Nate Dame outlines ...
For years businesses have been dividing their marketing strategies based on a number of factors. After all, it's wise to dedicate individual campaigns that ...
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Creating broadly appealing versus niche-focused content is a choice of fishing in a big pond or a little pond. You'll have a larger volume of outreach ...
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One of the first steps to starting a Content Marketing campaign is developing a consistent Brand Story. A good way to get thinking about this process is to ...