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7 steps to getting started with account-based marketing
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Showing they understand, empathise with and – critically – can offer something insightful on their challenge. Note that 'insightful' does not equal 'sales ...
The second example incorporates individual account-based data. The InsightSquared marketing team uses that data to identify someone who is stuck in the ...
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What is account-based marketing?
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In the world of B2B marketing, the big push is to adopt an account based marketing strategy. It seems marketing needs to align itself more closely with ...